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WRITERS’ TEARS WHISKEY TO FLOW IN USA

AWARD WINNING IRISH WHISKEY TO REACH OVER 40 STATES IN 2018

Royal Oak, Ireland – 14 March 2018: Walsh Whiskey Distillery has announced a major expansion of its highly successful Writers’ Tears – Copper Pot premium Irish whiskey to over 40 of the United States of America in 2018. Writers’ Tears was first distributed in the United States late in 2015 and is already in high demand in 17 states – particularly in California, Florida, Minnesota, New Jersey, New York, Oregon and Pennsylvania.  Distribution of Writers’ Tears – Copper Pot will now more than double under the direction of Disaronno International, Walsh Whiskey Distillery’s US distribution partner.

Writers’ Tears – Copper Pot is one of the highest rated Irish Whiskeys in Jim Murray’s iconic “Whiskey Bible” and is also included in Ian Buxton’s publication “101 World Whiskeys To Try Before You Die”.

Writers’ Tears – Copper Pot is a unique vatting of Single Malt whiskey and Single Pot Still whiskey which became known as ‘The Champagne of Irish Whiskey’ when it was first fashioned in Ireland in the 1800s. That was a time when Irish whiskey was the world’s number one selling whiskey, before war, prohibition, temperance and political independence took a heavy toll on the Irish whiskey sector in the 20^th century.

Single Pot Still whiskey is a style of whiskey that is unique to Ireland and made from a mash of malted and unmalted barley. It is noted for being spicier and more viscous in texture due to the unmalted barley.

Writers’ Tears – Copper Pot is triple distilled from 60% Single Pot Still and 40% Single Malt whiskey (there is no grain whiskey). It is non-peated, matured and aged in American Oak bourbon casks. On the nose it offers lashes of apple with hints of vanilla and honey over a distinctively pot still base. Its palate is gently spiced with a burst of ginger and butterscotch, with background notes of toasted oak. The finish is long, elegant, with subtle notes of milk chocolate and almonds.

The expanded distribution of Writers’ Tears is being overseen by Walsh Whiskey Distillery’s US distribution partner Disaronno International led by EVP/General Manager, Ray Stoughton. Disaronno International also distribute Walsh Whiskey Distillery’s portfolio of The Irishman premium Irish whiskeys.

Making the announcement, Walsh Whiskey Distillery Commercial Director, John Kelly, said: “Writers’ Tears has developed a strong following since we first launched it in the United States in late 2015. We are delighted to be able to significantly increase the supply available to the US market and in particular to introduce Writers’ Tears to States where the company’s other range of whiskeys under The Irishman brand, are already very popular such as Pennsylvania, Connecticut, Georgia and Virginia. We will also be distributing to some States for the first time, such as Texas and Washington. Writers’ Tears will be available in over 40 states by the end of 2018 and we will continue to grow distribution significantly across the United States in the next few years.”

Disaronno International EVP/General Manager, Ray Stoughton, said: “We are excited and proud to be expanding Writers’ Tears presence and availability in the United States.  Writers’ Tears is a world-class whiskey that has achieved a dedicated following that will only continue to gain momentum as we expand into new markets in the US.  Irish whiskey will continue to be one of the hottest categories in all spirits in 2018. Writers’ Tears positioning in the super-premium segment of the category will continue to push the Irish whiskey category to even greater heights.”

For information:

For Walsh Whiskey Distillery – Conor Dempsey, Dempsey Corporate

Tel: +353-86-247 9892/ E-mail: conor.dempsey@dempseycorporate.com

For Disaronno, International

80 Cottontail Lane, Suite 450 Somerset, NJ 08873

Tel: +1-732-256-6300

About Walsh Whiskey Distillery:

Established in 1999 by husband and wife, Bernard and Rosemary Walsh, and located in Ireland’s Ancient East region on the 18^th century Royal Oak estate; Walsh Whiskey Distillery is a leading producer of premium and super-premium, triple-distilled, craft, Irish whiskeys – Writers’ Tears and The Irishman. Demand for these critically acclaimed whiskeys currently exceeds available supply in the 45 countries they are distributed to worldwide.

Set deep in the heart of barley-growing country, directly over the Barrow Valley Aquifer and framed by two hundred year old mighty oaks on the banks of the River Barrow, Royal Oak is the perfect place for creating exceptional quality whiskeys.

The distillery at Royal Oak produces all three forms of Irish whiskey – pot still, malt and grain – from its two production lines, featuring pot stills and column stills, in one still house. The manually operated distillery has the capacity to produce 650,000 cases (two and a half million litres of pure alcohol (LPA’s) or 8 million bottles) of whiskey annually.

Led by founder Bernard Walsh, and with a strong board of industry veterans, the company has built a portfolio of international award winning drinks brands. These include a range of 10 Irish whiskeys under Writerṣ’ Tears and The Irishman brands, the Hot Irishman Irish coffee and The Irishman – Irish Cream liqueur.

About Disaronno International:

Disaronno International is the US subsidiary of ILLVA s.P.a., the parent company of Disaronno, Tia Maria, Disaronno Riserva, Rabarbaro Zucca and Wines Corvo, Duca di Salaparuta & Florio.  Disaronno International’s commitment to representing prestigious global brands that over-deliver on quality and value are supported by the US and International Teams.

Disaronno is a versatile spirit featuring an original taste and unmistakable aroma.  The recipe, passed down from one generation to the next, dates back to 1525 and continues to be produced by the Reina Family in Saronno, Italy.

Disaronno is “The World’s Favorite Italian Liqueur!”