Royal Oak, Carlow, Ireland – 21 February, 2017: Walsh Whiskey Distillery announce an agreement with Spirits Platform for the exclusive distribution of Writers’ Tears whiskey across Australia. Spirits Platform is a sales, marketing and distribution agency for innovative spirits brands that are passionate about bringing diversity to the Australian market.
This agreement consolidates the full Walsh Whiskey Distillery portfolio in Australia with Spirits Platform which has had exclusive distribution of The Irishman whiskey range since mid-2016. The agreement for the distribution of Writers’ Tears took effect on 1st February. The award-winning whiskey has built up an extremely loyal following since being launched in the Australian market in 2012.
Commenting on the consolidation of its portfolio with Spirits Platform, Walsh Whiskey Distillery Managing Director, Bernard Walsh, said: “Since launching The Irishman range last year, Spirits Platform has shown great passion and ambition to grow our presence in the Australian market and we look forward to them sharing that same vision for our Writers’ Tears expressions over the coming years.”
Ian Atherton, CEO Spirits Platform, added: “With the renewed interest in premium Irish whiskey in the market, the contemporary style of Writers’ Tears is a fantastic complement to our growing premium whiskey portfolio and supports the work we are currently doing with The Irishman whiskey”.