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News & Events

New-look Irishman whiskey makes debut

The new-look Irishman collection is launched at The Loop at Dublin Airport by (l-r) Geraldine O’Donoghue (The Irishman), Shane Fitzharris (The Irishman), Tracey Jordan (ARI), Bernard Walsh (The Irishman), Dave Gorman (ARI), Deirdre O’Carroll (ARI), Peter White (The Irish Whiskey Society), Woody Kane (The Irishman) and John Healy (ARI)

The Loop at Dublin and Cork airports has launched the new look of The Irishman Brands whiskey range. The line will be available exclusively at Dublin and Cork airports, via The Irish Whiskey Collection store, for the month of July.

This new offering from the Irishman has an updated, more premium, brand identity and pack design. It will elevate The Irishman brand identity to compete in design and image with the world’s greatest whiskeys while conveying the ethos of using craft distillation and quality ingredients. The refreshed label and brand identity adhere to the essence of the personal nature of the brand offered by founders Bernard and Rosemary Walsh.  The redrawn logo and portrait of Bernard Walsh on the label reflect the quality of the brand and show confidence in its future.

The extended Irishman collection is available at The Loop and online at theloop.ie and includes The Irishman Founder’s Reserve, The Irishman Single Malt, The Irishman 12 Year Old and The Irishman Cask Strength.

The Loop Retail Operations Manager David Gorman said: “The Irish Whiskey Collection is an industry-leading portfolio of brands offering choice, value and a range of fine whiskeys, many of which are exclusive to passengers shopping at The Loop.

“The Irishman collection is an outstanding Irish brand and one which we are very proud to feature in our own collection…yet another reason for passengers to check in and check out the Irish Whiskey Collection, either on site in Dublin or Cork airports or online.”

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