With the Global demand for Irish whiskey now at its highest The Irishman have taken the next step in its remarkable journey with the unveiling of their new packaging for The Irishman range of whiskeys at Vin Expo in Bordeaux. The Futures Company, a team of insights and innovation consultants with global expertise in foresight and future were set the challenge of finding out what the current and future Irish whiskey drinker wants and their perception to key brands. With extensive research conducted all over the world from New York to London The Irishman have been able to create exciting and innovative packaging that the Irish whiskey consumer demands.
This re-branding was developed in conjunction with Breeze Creative, one of the biggest design agency’s based in Scotland with experience of bringing a multitude of world whiskey brands to life. They were given the task of creating a new labels and packaging for the whiskey’s. The launch took place in Bordeaux, France at the exceptional Vinexpo where it was well received by all.
Bernard Walsh, Managing Director of The Irishman said, “We are delighted to be launching the new face of The Irishman at Vinexpo as it is the largest drinks show in the world and is the most important trade show in the calendar year. We will be meeting all our partners over a 5 day period giving them a first-hand look at our new design and packaging. We are delighted with the response so far to the new look and will enjoy the rest of the expo”.
The Irishman brand is one of the highest rated Irish Whiskies in the world according to Jim Murray’s whisky bible with a rating of 94.5 and backed up by the Beverage tasting institute of Chicago with 94 points. The Irishman brands have gained ready acceptance in over 36 countries spanning 4 continents.